Expanding ‘Internal Comms’ Into a Marketing Platform

‘Internal Comms’ is an idea you should expand into your B2B plans.  Traditionally, within a company, it’s a memo or group-email you send to your staff, partners, and clients – highlighting an important update on, say, working practices.  But what if you take this idea, turn your communications into a video, and package it to your best client?

It has become more and more vital tool for building awareness and credibility.  It provides users an efficient way to learn about your company, its history, products and talented employees.  A good corporate video connects you with your customers on an emotional level...

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