Attention is today’s currency, and we aim to utilise all our filmmaking knowhow to attract the attention of your customers – present and potential.

Can you afford not to have a video marketing strategy?

In this, the Information Age, video is the preferred method for disseminating and acquiring knowledge. 

The business case is as follows:

*      When looking for information on a specific product or service, 60% of people first turn to video – the rest being split between print and online articles, infographics, user manuals, webinars and sales demos

*      Over 500 Million people watch Facebook videos every day

*      More video gets uploaded to YouTube in a single month than the major US television networks have broadcast in 30 years

*      The global average for online video consumption is 84 minutes per day

*      More than 75% of all video views come from mobile devices

*      71% of B2B marketers utilise video (and 66% of B2C marketers do)

*      The revenue of marketers who use video grows 49% faster, compared to the ones who don’t

*      Survey breakdown of preferred platforms –

           YouTube, 82%

           Facebook, 80%

           WhatsApp, 79%

           Instagram, 76%

           Twitter, 44%

           LinkedIn, 30%

           Pinterest, 28%

           TikTok, 24%

           Reddit, 23%

           Tumblr, 10%.

[Source: Social Media Today]