Filmmakers Partnering
Business Communications
Q.
What is a Video Strategy Agency?
A.
A Video Strategy Agency provides a 360 approach to your video messaging.
Together in collaboration with you and your marketing objectives, we utilise the medium of Video to present your company’s offering in such a way that it solves your client’s problems, and we target all the right distribution channels to ensure as many of the right people see it.
We author the ‘Creative Brief’, produce the script, film and edit it, and devise the most effective distribution plan.
Q.
Why is Video on the internet necessary?
A.
Social media without video has the highest abandonment rates, and therefore video has become essential to today’s marketing.
Four-fifths of people’s time on the internet is spent watching videos, as this is the proven method of conveying information about your company and its offerings.
Q.
My potential customers are at different stages of the buying cycle; how do we tailor a video’s message to encapsulate these different buyers’ needs?
A.
When embarking on any video campaign first ask yourself, “What are we aiming for and want our audience to think, feel and do?”
Then liaising with professional Video Strategists make sure before all else that you craft the right script.
Your script is
Your Story rightly told, the essence of Story is emotion, and emotions engage.
Q.
What are the different genres available to a video marketer?
A.
There are many approaches to telling Your Story.
These include: your company’s history, spotlight on your staff, product demos, customer testimonials, Thought Leadership, live events – or any combination of.
Q.
How much does a video cost?
A.
First, a video is an investment – in your brand image and in your sales pipeline; what is this worth to you?
With this answered you’re then commissioning professionals like us to script, shoot, edit and distribute a well-crafted item of marketing collateral. We cannot promise to be cheap (with all the connotation that comes with this word), but we do promise to deliver exceptional bang for your buck.
Call us, and we can discuss how to make the best of your budget.
Q.
What are the actions we are hoping our potential buyers will take after watching our video?
A.
The right ‘Call To Action’ is a key component of any successful campaign – indeed, while planning always know your ending.
Do you want your customer to contact you for a sale?
Share the link?
Click onto a further video?
Subscribe to your newsletter?
Engage with like-minded souls in the comments section?
Your aim is to be inspirational and entertaining throughout, and a good script will structure in these factors.
Q.
What are the measurements for success?
A.
There are numerous tools for analysing a video’s performance: view counts, watch times, interaction rates, click-throughs, downloads, conversions.
Stop relying on your gut feelings and utilise the data to find out what works – and double-down on this.
Q.
What is a Video Strategy Agency?
A.
A Video Strategy Agency provides a 360 approach to your video messaging.
Together in collaboration with you and your marketing objectives, we utilise the medium of Video to present your company’s offering in such a way that it solves your client’s problems, and we target all the right distribution channels to ensure as many of the right people see it.
We author the ‘Creative Brief’, produce the script, film and edit it, and devise the most effective distribution plan.
Q.
Why is Video on the internet necessary?
A.
Social media without video has the highest abandonment rates, and therefore video has become essential to today’s marketing.
Four-fifths of people’s time on the internet is spent watching videos, as this is the proven method of conveying information about your company and its offerings.
Q.
My potential customers are at different stages of the buying cycle; how do we tailor a video’s message to encapsulate these different buyers’ needs?
A.
When embarking on any video campaign first ask yourself, “What are we aiming for and want our audience to think, feel and do?”
Then liaising with professional Video Strategists make sure before all else that you craft the right script.
Your script is
Your Story rightly told, the essence of Story is emotion, and emotions engage.
Q.
What are the different genres available to a video marketer?
A.
There are many approaches to telling Your Story.
These include: your company’s history, spotlight on your staff, product demos, customer testimonials, Thought Leadership, live events – or any combination of.
Q.
How much does a video cost?
A.
First, a video is an investment – in your brand image and in your sales pipeline; what is this worth to you?
With this answered you’re then commissioning professionals like us to script, shoot, edit and distribute a well-crafted item of marketing collateral. We cannot promise to be cheap (with all the connotation that comes with this word), but we do promise to deliver exceptional bang for your buck.
Call us, and we can discuss how to make the best of your budget.
Q.
What are the actions we are hoping our potential buyers will take after watching our video?
A.
The right ‘Call To Action’ is a key component of any successful campaign – indeed, while planning always know your ending.
Do you want your customer to contact you for a sale?
Share the link?
Click onto a further video?
Subscribe to your newsletter?
Engage with like-minded souls in the comments section?
Your aim is to be inspirational and entertaining throughout, and a good script will structure in these factors.
Q.
What is Repurposing?
A.
One well-crafted piece of video content is a goldmine, as it can be ‘reshaped’ to the strengths of differing distribution platforms.
YouTube,
LinkedIn,
Facebook,
Instagram,
TikTok
and
X – all have their own ‘indigenous look’, and careful planning means that one video alone can be adapted suitably to each.
Q.
Can I make a great video without all that expensive gear?
A.
It is possible to produce an engaging video even on your mobile phone, or maybe with an AI provider? But you really ought to know what you’re doing and plan carefully.
Having all the right gear – great cameras, audio equipment, lights, editing systems, autocue, green screen, drones, gimbals – are all tools aiding in the creation of great video content. What matters most, however, is that we know how to use these tools thoughtfully in telling a great story – that’s Your Story.
Doing things right, what is the value of this to you?
Q.
What are the measurements for success?
A.
There are numerous tools for analysing a video’s performance: view counts, watch times, interaction rates, click-throughs, downloads, conversions.
Stop relying on your gut feelings and utilise the data to find out what works – and double-down on this.
Q.
What is Repurposing?
A.
One well-crafted piece of video content is a goldmine, as it can be ‘reshaped’ to the strengths of differing distribution platforms.
YouTube,
LinkedIn,
Facebook,
Instagram,
TikTok
and
X
– all have their own ‘indigenous look’, and careful planning means that one video alone can be adapted suitably to each.
Q.
Can I make a great video without all that expensive gear?
A.
It is possible to produce an engaging video even on your mobile phone, or maybe with an AI provider? But you really ought to know what you’re doing and plan carefully.
Having all the right gear – great cameras, audio equipment, lights, editing systems, autocue, green screen, drones, gimbals – are all tools aiding in the creation of great video content. What matters most, however, is that we know how to use these tools thoughtfully in telling a great story – that’s Your Story.
Doing things right, what is the value of this to you?
Have a Project in mind?
Together, let’s create a Video campaign that’s successful for you.
Reach out …
Have a Project in mind?
Together, let’s create a Video campaign that’s successful for you.
Reach out …
Have a Project in mind?
Together, let’s create a Video campaign that’s successful for you.
Reach out …
