Testimonial

“We had some very specific requirements when we approached James and Dan to help us with a video project on a client site.  We weren’t just looking for a creative team — we needed partners who could align closely with our brand identity while also respecting the operational sensitivities and restrictions of our client’s facility.  From day one, the team showed patience, professionalism, and flexibility — working closely with us through every stage of the project to ensure we met both creative and practical expectations.  What we’ve received is high-quality content that not only reflects our brand but also maintains the integrity and confidentiality of our client’s environment.”

⁓ Dale Bonsor (Senior Marketing Executive), Milestone Projects

Project Brief

They wanted the whole package.  They were nearing the end of a multi-million £££ project, transforming an arena-sized ‘shed’ into an ultra-modern warehouse servicing the needs of a global computer parts distributor, and the task included integrating robots plus the very latest inventory management systems.  They required a basket of media assets to help tell their story: high quality video footage, stills and drone shots; and from all this several long-form films edited in addition to short-form derivatives suitable for promotion across all major social media platforms.

Image-wise they were very particular about the tone they wished to convey: an ‘industrial’ colour grade to all materials, with a heavy rock music track to drive along an upbeat, fast, efficient visual narrative complementing a subtly creative approach to this major installation.  The project was almost year-long in planning and execution.

It’s onwards and upwards for Milestone Projects — utilising the carefully crafted content we produced to advertise their great achievements, and positioning themselves to take on even grander projects in the not-too-distant future.

Testimonial

“Working with James and Dan at The Avenue was an absolute pleasure.  From the very beginning, they completely understood the message we wanted to convey and approached our project with both professionalism and genuine empathy.  Their ability to translate our vision into film was nothing short of remarkable.  The final product exceeded our expectations – a beautifully crafted short film that truly captures the heart of C2C’s work in supporting disadvantaged and vulnerable people.  Their attention to detail, creativity, and dedication to storytelling made all the difference, and we are incredibly grateful for their hard work.  If you’re looking for a team that listens, cares, and delivers exceptional results, I cannot recommend The Avenue highly enough.  Thank you for bringing our story to life in such a powerful and meaningful way!”

⁓ Annabel Pickering (Development & Partnerships Manager), C2C Social Action

Project Brief

C2C Social Action is a charity dedicated to supporting individuals at any stage of the criminal justice system, offering both one-to-one and group support.  While the majority of its service-users are women, and it often functions as a women’s refuge, its impact extends far beyond this.  At critical moments C2C has the power to transform lives for the better.

To reflect the charity’s core values and assist in fundraising efforts, this film was created.  The process began with transcribing real-world interviews with service-users, many of whose stories would break your heart.  These narratives informed the script, blending interviews with dramatic sequences, and extensive footage was captured and meticulously edited in to craft a compelling story.  The final presentation, nearly six minutes long, captures the viewer’s attention, making the time watching simply fly by. 

As Julie Parsons, the charity’s founder, aptly states: “People have more value than they realise, and they are worth more than the worst thing they’ve ever done.”

Testimonial

“We needed a complex instructional video producing for one of our pieces of equipment.  The Avenue team arrived and quickly gave some fantastic ideas on how we could do this professionally.  The outcome was a clear and easy to follow video that staff and customers have all commented on the professionalism and clarity.  The guys did a remarkable job and all staff involved thoroughly enjoyed the whole process.  We look forward to working with the guys and making more videos in the future.”

⁓ Stephen Griggs, Production Manager

Project Brief

Hardiflon specialises in PTF belting and sealing presses crucial for food production ovens.  Their innovative solutions address the challenges of extreme conditions and costly downtime in manufacturing processes.  The company’s flagship product – the “High Temperature Iron” – offers a repairing solution to their customers’ in-house maintenance teams (this Instructional Video is packaged specifically with the HTI product, therefore is not published here).

Duncan Hyslop, Managing Director, has leveraged his extensive experience in conveyor belt systems to establish a thriving niche business.  Under his guidance the company has expanded from its original base in the Netherlands to now in the UK, and recently further expanding into the United States.

Hyslop’s approach to team development is methodical and forward thinking.  He carefully selects staff members with a potential for personal growth that aligns with the company’s full-service ethos.  This strategy fosters a family-like atmosphere.

To enhance Hardiflon’s market presence we collaborated closely with Duncan and his team to create two corporate videos: 

i) a long-form, “Full Instruction” presentation, c.9mins;

ii) a short-form, silent Expo version, c.2mins.

These productions were designed to effectively communicate Hardiflon’s unique value proposition and generate inquiries from potential customers.

The project was then expanded to create an additional film encapsulating the innovative spirit of this niche, forward-thinking company.