Your Customers Will Sell You Better Than You

People buy from people.  This is why Customer Testimonials are another ‘soft sell’ method that give you great impact. 

The key to maximising benefits is to focus on the “Hero’s Journey” that your client has been through – after all, it’s their story, and you, with your products and services, have provided a tool to help them transform themselves into a better, more productive, more enthusiastic, more sincere individual.

So build trust, and plan to build that trust.  While spontaneity is authentic, and scripting may seem stifling, nevertheless a structured approach is required when filming testimonials.  It goes without saying that the better the camera and audio recording gear the more your target audience will subconsciously pick up on perceived, high-quality values – particularly with the cutaway shots showing the speaker interacting with your products and services.

Yet there is more to it, and it goes something like the following:

1.    Clarity – this is the beginning of the speaker’s “Hero’s Journey”, what life was like before coming into contact with you

2.    Breakthrough – the speaker’s biggest ‘ah-ha!’ moment working with you

3.    Results – these define the essence of transformation

4.    The Key Factor – that one, insightful detail that became the catalyst for transformation

5.    Impact – the speaker remarks on the difference your brand has had on their lives, looking back the initial challenges they’ve now overcome

6.    Nudge – that authentic cue the speaker gives to your target audience, wrapped up in a distinct ‘Call to Action’.

If you feel that a Customer Testimonial is the way to go for your products and services, and you require a professional service from experts who will present to you a final film exuding premium quality by every conceivable metric, then contact us now.  Here at The Avenue Motion Picture Company we have a long history producing winning Customer Testimonial videos that enhance brand value.